Target scanner aims to eliminate size ambiguity

For some time now, companies have been working to use computer vision technology in ways that benefit the consumer. More specifically, they are developing body scanners that take measurements of individuals in order to design custom-fitting clothing.

Now, the retailer Target is testing this out in its Australian market to the tune of $1 million.

A 3D body scanner will be used, not to measure each customer individually, but to measure 20,000 adults. This is part of an effort to update conceptions about body types and sizes, and make clothing that adheres to those standards, a response to what has been complained about as “inconsistent sizing” in clothing. The information compiled will be used to determine what common sizing is like, and clothes will be made based on those specifications, hopefully resulting in clothing that fits the majority of the population.

Those who are scanned – a process which is entirely voluntary – will also be able to take their measurements with them, so that they can be used for buying clothes elsewhere or online.


Image courtesy of Perth Now

Is buying clothing in inconsistent sizing something you can relate to? How do you think this might reshape the face of the clothing and fashion industries?

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