Image recognition used with Instagram, other social media sites

starbucksInstagram users threw a fit late last year when the popular photo app announced its new terms of services, many which users felt were a violation of privacy.

The main thing users took issue with was the ownership of photos, that is, if Instagram is allowed to take photos from its users and re-appropriate them as the company sees fit.

But what many people don’t realize is that their photos are already being used in the marketing and advertising worlds. Just consider gazeMetrix, a startup that uses computer vision and machine learning when sorting through photos on social media platforms, in order to recognize brand logos and trademarks being photographed.

In finding the use and appearance of these logos, companies are then able to promote their brands more effectively by targeting ads to the proper markets, see how these items are being used, and communicate to users of their specific products.

An article on Forbes.com provides examples of the many ways this data can be used. What are some other potential uses?

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